Background

Background of Sony Company

 

Sony beginning started in Japan in 1946 from the hard work of two bright young men which are Masaru Ibuka and Akio Morita. Both of them join hands in making their dream of a successful global company a reality.

Our founders in the early years

In 1946, Masaru Ibuka and Akio Morita together with a small team of employees started to build “Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research Institute” . The main objective of the company was to design and create innovative products which would benefit the people.

The electric rice cooker

From the early rice-cooker to the later success of creating Japan’s first magnetic recorder, the innovative company went on to create another hit product which won the company widespread recognition and international acclaim as a truly global company known for its quality and innovative products. These products included Japan’s first transistor radio (1955), Trinitron color television (1968), Walkman personal stereo (1979), Handycam videocamera (1989), PlayStation (1994), Blue-ray Disc recorder (2003) and PlayStation 3 (2006).

Background of Sony Company

Sony employees in 1956

The two words “sonus” and “sonny” are used to create the company name of Sony. The word “sonus” in Latin represents words like sound and sonic. The other word “sonny” means little son. Used in combination, Sony is supposed to represent a very small group of young people who have the energy and passion towards unlimited creations and innovative ideas. In 1958, the company formally adopted “Sony Corporation” as its corporate name. The name Sony is easy to pronounce and read in any language. It also has a lively ring to it, fits comfortably with the spirit of freedom and open-mindedness.

Video Audio Integrated Operation (VAIO) is the brand slogan for many of Sony's computer products. The Sony Vaio was created to distinguish it from other items by encompassing the use of consumer audio and video along with the conventional computing products. The letters V and A of VAIO logo represents a cosine wave and the letters I and O represent the numerals one and zero. The logo symbolizes the analog and digital multimedia capabilities of the product line, as well as Sony's vision of entertainment and technological "convergence”.

Background of Sony Company

In Malaysia, SONY (MALAYSIA) SDN BHD began operations on 31 October 1973. Today, its staff has about 300 people and specializes in marketing, sales and services. With over 500 Sony authorized dealers, Sony currently has 4 direct stores known as Sony Style which are located at Suria KLCC and Berjaya Times Square in Kuala Lumpur, the Curve in Petaling Jaya and Terbrau City in Johor Bahru. The Sony Style at KLCC is the 17th store in the world and it is the first Sony Style store in South East Asia, offering a closer communication channel with customers through its innovative products, solutions and services. Today, Sony’s main business is electronics businesses which are selling computers, televisions and digital camera.